WordPress & WooCommerce Development

WordPress & WooCommerce Development.
Not plugin configuration. Actual engineering.

Anyone can install plugins. We build custom WordPress plugins, WooCommerce extensions, and REST API integrations at the architecture level — for the complex use cases that off-the-shelf solutions simply cannot handle.

WordPress 5.x / 6.x WooCommerce Custom Plugins REST API Multisite Performance Membership Systems
20+
Years on WordPress
100+
Custom Plugins Built
0
Plugin Conflicts Left Unsolved
The Difference

Why you need an engineer,
not a WordPress generalist

WordPress is easy to get started on. It's very hard to build complex, scalable, maintainable systems on. That gap is where we live.

What most WP developers do

Plugin Installation & Configuration

  • Search for a plugin that's "close enough"
  • Stack 8 plugins hoping they don't conflict
  • Give up when the use case is too complex
  • Build workarounds that break on updates
  • Can't debug issues inside core WP hooks
What we do

Custom Plugin Engineering

  • Build exactly what you need from scratch
  • Hook architecture that works with WordPress, not against it
  • WooCommerce extension engineering at the data layer
  • REST API endpoints that integrate cleanly with your frontend
  • Performance-first, update-safe, documented code
Core Capabilities

What we engineer on WordPress

🧩

Custom Plugin Development

Full plugins built from scratch with proper hooks, filters, custom post types, taxonomies, admin panels, and Settings API. Built to survive WordPress core updates.

🛒

WooCommerce Extension Engineering

Custom payment gateways, shipping methods, product types, checkout flows, order management extensions, and subscription systems beyond what WooCommerce Subscriptions allows.

🔌

REST API Development

Custom REST endpoints, authentication via JWT or OAuth, headless WordPress backends powering React or Vue frontends, mobile app API layers.

🌐

Multisite Engineering

Complex WordPress Multisite networks, subdomain and subdirectory setups, shared user systems, network-wide plugin logic, cross-site data sharing.

🔐

Membership & Access Control

Custom membership systems, content gating at the post/block level, role-based access control, subscription-linked content access — beyond what off-the-shelf membership plugins handle.

⚡

Performance Engineering

Database query optimization, caching strategy design, object cache configuration, image optimization pipelines, Core Web Vitals engineering for high-traffic WordPress sites.

Case Studies

When plugins failed,
we engineered the solution.

Client Pain PointEvery plugin failed our use case
We need a WordPress booking and rental engine with dynamic pricing by date, owner/renter dashboards, Stripe deposit and refund flows, and availability calendar syncing. We tried 6 booking plugins. Every single one failed at some part of our requirements.

The Problem

  • No single plugin handled dynamic pricing + deposit + refund flow
  • Calendar sync required custom external API integration
  • Dual dashboard (owner/renter) had no plugin equivalent
  • Stripe partial capture/refund not supported by any booking plugin

What We Built

  • Custom booking engine plugin with full WP hook architecture
  • Dynamic pricing calendar with availability management
  • Separate owner and renter dashboard custom post type flows
  • Stripe deposit + partial refund logic built natively
WordPress 6.xCustom PluginStripeBooking Engine
Client Pain PointWooCommerce can't handle our product logic
We sell configurable B2B products with tiered pricing by customer group, minimum order quantities, custom quote requests, and purchase order payment terms. WooCommerce breaks in every direction when we try to implement this.

The Problem

  • Tiered pricing by customer role not supported natively
  • Purchase order payment terms required new gateway logic
  • Quote request flow needed custom order status lifecycle
  • MOQ enforcement breaking standard WooCommerce checkout

What We Built

  • Custom WooCommerce extension with B2B pricing engine
  • Role-based tiered pricing at product and category level
  • Purchase order payment gateway with approval workflow
  • Custom order status lifecycle: Quote → Approved → Invoiced → Paid
WooCommerceB2B ExtensionCustom GatewayOrder Lifecycle
Client Pain PointSite collapses under traffic
Our WordPress media site has 40K daily visitors. Every time we get featured anywhere the site crashes completely. We're on a $600/month dedicated server and it still can't handle traffic spikes. Three performance agencies couldn't fix it.

The Problem

  • 23 active plugins generating 340+ DB queries per page load
  • No persistent object caching — PHP-level caching only
  • Unoptimized media attachments causing 8s TTFB
  • WooCommerce cart fragments firing on all pages including non-shop

What We Fixed

  • Redis object cache implementation cutting DB queries to 18 per page
  • WooCommerce fragment requests disabled on non-shop pages
  • Image lazy loading + CDN pipeline reducing TTFB to 0.4s
  • Site survived a 10x traffic spike with zero downtime post-fix
WordPressPerformanceRedisWooCommerceCaching

WordPress doing things
plugins can't handle?

We build custom solutions for complex WordPress requirements. Tell us what you need.

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